NOT POSITIVE. JUST HONEST.

THE PHILOSOPHY: Why “newvibe.”

It doesn’t mean “new positive energy.” It dismantles the cliché of “good vibes only.”
It means a new pulse. A new frequency of authenticity in the noise of pretended vibes.

In a market full of t-shirts shouting “good vibes only”, newvibe. is the counterpoint:

“Yes, we have vibes… they’re just not for everyone.”

• A way of living that rejects filters, trends, and the Instagram “shoulds.”
• “vibe” is the pulse of the person wearing the shirt, not an influencer’s mood board.
• The “/” is the moment you stop performing.
• The “.” is the moment you say “this is who I am.”

newvibe. isn’t a suggestion; it’s a full stop at the fairy tale of cool.

The pulse of honesty, in black.
It doesn’t try to say something; it leaves the space for you to say it.

At newvibe, the “/” is our symbol.
The small pause between two worlds:
the fake and the real.

WHO IT’S FOR

Anti-commercial premium streetwear. Only black t-shirts because black doesn’t ask for attention, it commands it.
Designed for urban minimalists, design-conscious millennials, Gen Z, creatives, and people who understand a silent statement.